MediaGuardian.co.uk | Awards 2007

"It's the phrase that rolls off every editor's honeyed tongue - 'I put readers first'.

But do they really mean it? The proof is in their pages, their website, their postbag, and most important of all their editorial voice and attitude.

What I love about magazines is their power at building and servicing communities of people with a passion.

But then I had a good grounding - Radio Times was the mother of all clubbing, the magazine you needed and wanted when you bought one of those new-fangled 'wireless' sets. And it's been serving the radio fan ever since."

Nicholas Brett,
BBC Magazines

This category will reward media which has extended its reach by creating a community to engage its audience. Entrants should demonstrate that they have built a network of involved participants which adds value and develops their existing product.

All entries must include a brief (100 words) explaining the rationale and innovative approach taken.

Enter this category now...

Community engagement

"It's the phrase that rolls off every editor's honeyed tongue - 'I put readers first'.

But do they really mean it? The proof is in their pages, their website, their postbag, and most important of all their editorial voice and attitude.

What I love about magazines is their power at building and servicing communities of people with a passion.

But then I had a good grounding - Radio Times was the mother of all clubbing, the magazine you needed and wanted when you bought one of those new-fangled 'wireless' sets. And it's been serving the radio fan ever since."