Community engagement

Is this really a community or a mailing list in fancy dress?

Do the entrants care about their community, or do they just want to sell to them?

Can the community mould their own destiny, or are they puppets?

Does the brand shine through, or is this another case of the geeks getting carried away with their toys?

Watch the judges discussing last year's winner.

This category will reward companies which have extended their reach by creating a community to engage their audience. Entrants should demonstrate that they have built a network of involved participants which adds value and develops their existing product. Internal communications work is not accepted in this category – all entries should target an external audience.

All entries must include a brief explaining the rationale and innovative approach taken.

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