Digital technology

Does this entry represent technological innovation?

Have the entrants let the technology swamp their ideas?

Or does the technology work in harmony with the brand?

Is this a landmark in technological innovation? Is it an iPod – or a C5?

Watch the judges discussing last year's winner.

This category will reward the creation or application of a new technology to make a real improvement in delivery rather than just as a gimmick. Winners will have demonstrated a thorough understanding of the technology as well as an intuitive feel for how best to apply it.

All entries must include a brief explaining the rationale and innovative approach taken.

Enter this category now...

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