Creative design

Is this a genuine design innovation or just window dressing?

Has the design innovation made the product or service easier to interact with?

Or have the designers got so carried away they have made something that should be simple deliberately difficult?

Is this the kind of innovation others will aspire to?

Watch the judges discussing last year's winner.

This category aims to reward innovation in design across any media. This could include a beautifully crafted print ad campaign, a visually powerful television advertisement, a creatively strong website or a high impact logo design. Judges will be looking for excellent art direction which breaks boundaries and sets standards for innovation.

All entries must include a brief explaining the rationale and creative approach taken.

Enter this category now...

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