Was this the best way to launch this product or service?
Was this launch really innovative or just an old idea wrapped in innovative clothes?
Did the launch overshadow the content of the product or service, or did they work in harmony for the good of the brand?
What made this launch so special compared to the other nominees?
Watch the judges discussing last year's winner.
This category aims to reward the most innovative launch of the year, be it through print, broadcast, online or a mix of media channels. Judges will consider both the innovation of the product or service itself and the approach taken to communicate the launch. Entries can include launches of new brands or re-launches of existing brands.
Entrants will be asked to explain the brief, rationale, reality, budget and results
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