Joint executive creative director, Wieden+Kennedy
In July of 1985 Tony joined BMP as a junior art director. The following year he teamed up with Kim Papworth and they won their first award for a press ad for Derbyshire County Council.
They then went on to produce award-winning work for War on Want and Crookes Healthcare. The DDB merger gave them an opportunity to work on VW, their first car account.
Then Tony found himself back at BMPDDB working with Nick Gill with whom he won a D&AD pencil for his work on VW Dealers. In 1995 Tony teamed back up with Kim and went to Leagas Delaney, where they created the Adidas Euro ´96 ‘Nicknames’ campaign, launched Tanner Krolle handbags, had their Pepe commercial banned and worked on Hyundai, the Guardian and the BBC.
In 1997, they moved to BBH to work on Audi, and Lynx. It was also here that they created one of their most admired campaigns: Levi´s ‘Flat Eric’, the soundtrack of which topped the charts in ten countries.
Finally in Sept 2000 they set about building the then flagging ship of Wieden + Kennedy London.
Seven years later that ship is one of the most admired agencies in the world, having created projects like Nike´s Run London and ‘Aiwaworld’ online.
But perhaps their most famous work to date has been the recent Honda ‘Power of Dreams’ campaign which won two coveted D&AD Black pencils, the Grand Prix at Cannes and Client of the Year 2007.
He is equally passionate about pushing Wieden + Kennedy into new areas and has helped develop several WK products and art shows. Tony is the current President of D&AD.