Launch of E4's Skins.
Channel 4
(4creative, Holler & Naked)
Skins was the first TV series to truly harness the power of online engagement to
provide passionate advocacy for a show before it had even had an airing on TV. With
an increasingly savvy target audience it was important to allow potential viewers
to discover Skins for themselves. The series became a home-grown hit with a 16-24
audience increasingly more comfortable online than in front of the box.
Cadbury - Gorilla
Cadbury
(Fallon London)
On paper, this advert shouldn’t work. There is no product shot, eating sequence,
hero consumer, rational feature or benefit: a script not to be tossed away lightly
but hurled with great force. From the perspective of sofas across the nation however,
the view was different - an ad to be cherished, debated, spoofed and uploaded.
The Walkman Project
SONY
(Fallon)
In a music world dominated by iPods, MySpace and downloads, was there still room
for the Walkman? Yes, said Sony – and created an ad positioning them not only as
pioneers (having virtually invented personal audio in 1979) but as passionately
progressive, featuring a stunning 140-strong uber-orchestra playing a brand new
composition.