The Grand Tour
The National Gallery
Instead of the public seeking out its art, the art sought out its public. For twelve
weeks, 44 exact scale replica paintings were hung around the streets of central
London. None of the sites were traditional media spaces and none were paid for.
"It's so much more than an ad; it's a public service, and a treat" Rachel Cooke,
The Observer.
E4
Channel 4
(4creative & Holler)
E4 is the leading multichannel TV brand for 16-34s, with a share figure 20% ahead
of its next nearest rival. However, in the supersaturated multimedia digital age
its competition is increasingly from brands in the digital space. E4’s approach
was to fundamentally change its marketing strategy with a focus upon building genuine
communities of interest online.
Life on Mars
BBC
Life on Mars, the innovative and distinctive drama was back – for the last time
- with the answers. To showcase the final series of the much loved time-warp cop
show the BBC pulled out every trick in the book, from the classic BBC One screen
ident to downloadable desktop applications to ensure viewers followed them back
to the future.