MediaGuardian.co.uk | Awards 2007

"It's the phrase that rolls off every editor's honeyed tongue - 'I put readers first'.

But do they really mean it? The proof is in their pages, their website, their postbag, and most important of all their editorial voice and attitude.

What I love about magazines is their power at building and servicing communities of people with a passion.

But then I had a good grounding - Radio Times was the mother of all clubbing, the magazine you needed and wanted when you bought one of those new-fangled 'wireless' sets. And it's been serving the radio fan ever since."

Nicholas Brett,
BBC Magazines

The winner

Big Art Mob
Channel 4
(Moblog:tech, Carbon Media, Edition Design)
Big Art Mob is a cross-platform initiative about Public Art combining TV, web, mobile and large-scale artworks. Unusually, the online launched a year before the TV and has grown a genuine, engaged community around a worthwhile public task: creating the first comprehensive map of UK Public Art.

Runners up

TripAdvisor Traveller Network
TripAdvisor
TripAdvisor’s traveller network allows travellers to quickly uncover a network of travel experts that they already know and that know them, and base their travel decisions on the opinions of those who share their travel tastes. The network now also links in to Facebook exposing TripAdvisor to 3 million new travellers.