Design Innovation

"Design is problem-solving, and innovation is at the heart of the process.

Good design does not seek novelty for its own sake; but it does question assumptions and strive for alternative approaches and solutions.

Sometimes innovation looks new; sometimes it looks familiar but feels new; and sometimes it works so well that you dont even notice it's new.

But it is always there in any project that reveals the true power of design."

Mark Porter,
Guardian News & Media

The winner

This is Living

This is Living
Sony PlayStation3
(Lbi)
This website aimed to completely immerse the viewer in a virtual world, allowing them to explore and interact with characters and deduce for themselves the answer to the question “What is Living?” The site evolves in real time as viewers interact with it, creating a uniquely complex, yet intuitively simple platform.

Runners up

LoveEarth.com

LoveEarth.com
BBC Worldwide
(Poke)
LoveEarth.com is BBC Worldwide’s first online foray with BBC’s spectacular natural history content. Rather than attempting a slick, shiny, Web 2.0 aesthetic, the site aspires to traditional BBC values to create a more natural, human and engaging site. The site combines traditional elements such as photography and illustration along with unique animal tracking functionality via Google Earth.

Your House TV

Your House TV
Barker and Stonehouse
(Different)
This campaign was a unique initiative from Barker & Stonehouse, a leading high end furniture retailer based in the north of England. A series of short online TV programmes were produced to capture the essence of the brand, giving them a unique position within their sector. This gave the consumer a richer experience of Barker & Stonehouse’s products which traditional 2D ads had lacked.

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