Dave
UKTV
This launch refreshed the old UKTV G2 brand and created a Freeview superstar. The
programmes may be the same as they always were, but the ratings are through roof
thanks to the positioning of Dave as “The Home of Witty Banter.”
“Ultimately, it teaches you never to judge a channel by its name, and demonstrates
that TV aimed squarely at guys can be respectable after all.” The Guardian, 29 October
2007
"What is in the Box"
Adobe
(GT)
Everyone loves a surprise – and that’s exactly what Adobe promised at the top secret,
invitation only launch for their new product. By creating a word of mouth buzz around
the launch event they achieved ten times as many registrations as they had space
to accommodate, allowing them to attract an industry who’s who to their launch.
London Ink
Discovery Communications Europe
(Mother London)
Innovation lay at the heart of the execution of this launch for the London Ink series
on Discovery Real Time. Huge tattooed sculptures and a unique set of council-sanctioned
pavement graffiti designs caught the eye and the imagination of the public resulting
in an unprecedented number of viewers tuning in.