KFC - Face from Space
Yum! Brands/KFC
(Weber Shandwick PR)
When it comes to PR, there’s thinking big, and then there’s creating the first brand logo visible from space – in Area 51 no less. At 87,500 square foot, the face of Colonel Sanders is now as familiar to ET as it is to the 230,000 customers who visited the KFC website on launch day alone.
Cadbury - Gorilla
Cadbury Dairy Milk
(Sputnik Communications)
Having created one of the most talked about ads of the year, what further coverage could the PR team really deliver for Cadbury and their Phil Collins gorilla? Quite a lot as it turns out. Not content with quietly jockeying the ad to the starting line, they went on to ride it to glory, amassing 70 Facebook groups and 6 million online views on the way – and no animals were harmed during the process.
Rebranding the O2
O2 and AEG
Only a few years ago the phrases most associated with what was the Millennium Dome would have been “laughing stock” or “white elephant.” Now the instant reaction is more likely to be Led Zeppelin, Take That or The Spice Girls. Not bad considering they didn’t even get the promised supercasino.